Pay per click advertising in Norfolk
Paid adverts put you at the top of the results for what you sell, and you pay only when somebody clicks. You set the budget and can stop it at any time. We either set the account up and hand it over, or run it for you at £75 an hour.
Or call Alec on 01603 898148.
01 · When it is worth it
When paid adverts make sense
Paid search earns its keep when you sell something people actively look for, when the value of one customer comfortably exceeds the cost of the clicks it takes to win them, and when the page they land on answers the question they searched for.
If the landing page is weak, adverts are an expensive way to find that out. We would usually rather fix the page first and then buy traffic to it.
- You set the budget, and can stop at any time
- The account is in your name
- Tracked through to enquiries, not just clicks
- A landing page that matches the advert
02 · How it works
Setting a campaign up
Work out what is worth bidding on
Which searches actually bring buyers, what they cost, and what a customer is worth to you.
Build the account and the landing page
Adverts, keywords, negative keywords and a page that answers the search. Conversion tracking so enquiries are counted, not guessed.
Hand over or manage
We hand the account to you, or keep an eye on it at £75 an hour and tell you what changed.
03 · What it costs
Prices for pay per click
- Account set-upQuoted, depending on size
- Ongoing management£75 an hour
- Advertising budgetSet and paid by you, direct to Google
- Minimum contractNone
04 · Questions
Questions about pay per click
How much should I spend?
Enough to get meaningful data in the market you are in, which varies a lot. We will give you a figure to start with and you can change it whenever you like.
Who owns the advertising account?
You do. It is set up in your name and you can take it elsewhere at any point.
Is it better than SEO?
It is faster and it stops the day you stop paying. Search work is slower and keeps working. Most businesses eventually want both; if you can only do one thing first, we will say which.
Tell us what you need and we’ll come back with a written, priced proposal
Call Alec, send a message, or arrange a visit. We start with a conversation, then put a written quote in front of you before any work begins.