The brief
Harper's books are made slowly and sold in small numbers. The customers are collectors, and they buy on trust in the craft. A generic shop template would undersell the product; the site had to feel as considered as the books, and still work as a straightforward shop.
Stephen Harper began publishing angling books in 1991 and Harper Fine Angling Books was established in 2010, so a loyal readership already waits for each new release. The newsletter mattered as much as the catalogue.
Our approach
We kept the design quiet and let the photography carry it: a full-width hero of fishing scenes, a slim menu of Books, Specials, Prints and Shop Now, and green accents that echo the water. Books are organised into hardback and leather-bound ranges, with prints and specials separate, so a collector goes straight to what they collect.
The homepage's main call to action is the newsletter, because that is how a small publisher announces a new title. The shop's basket sits in the header throughout, and the site runs on WordPress with Elementor.
“Bound in cloth, leather and vellum, designed and printed in the UK.”
Where it stands today
- Client since
- 2020
- Time with us
- 6 years
Harper Fine Angling Books is live at harperanglingbooks.co.uk (opens in a new tab).
