The brief
Hood has made protective jeans for riders since 1998, and the family has worked in denim since 1955. A rider buying armoured jeans wants to know two things before paying: will they fit, and will they protect. The site had to answer both without a phone call, while keeping the option of one.
It also had to sell direct. Selling online meant a proper shop, with product ranges, a basket and a checkout, that the team could run without a developer on hand.
Our approach
We built the shop around the product and the proof. The homepage leads with the protection story, decades of experience and the CE certification levels the jeans are tested to, and the product range sits one click below it in a catalogue that stays clean enough to browse on a phone.
Behind it is a standard basket and checkout and an admin back-end, so ranges, stock and prices can be changed by the team at Hood directly. The tone stays where the business is: friendly, honest and direct.
“28 years of proven protection.”
Where it stands today
- Client since
- 2010
- Time with us
- 16 years
Hood Motorcycle Jeans is live at hoodjeans.co.uk (opens in a new tab).
