The brief
Total Car Control sells a considered, personalised service: driving Masterclasses tailored to the person and their car. Nobody buys that from a product page. The website has to do what a first conversation would do: explain how the day works, deal with the doubts (“Am I good enough already?”) and show what it has done for other drivers.
It also had to make booking simple for people who had already decided, and to let clients buy gift vouchers for someone else.
Our approach
The copy leads. The homepage is built around the questions a prospective client actually has, with the instructors' credentials stated plainly: Approved Driving Instructor qualifications, advanced diplomas and years of experience with manufacturers such as Porsche, Lotus and AMG. Client testimonials sit throughout the page rather than being parked on a separate reviews page.
Video and a free downloadable e-book give people a low-commitment way in, and the menu keeps the practical routes, courses, reviews, gift vouchers and booking, one click away.
“The best driver upgrade you can possibly get.”
Where it stands today
- Client since
- 2018
- Time with us
- 8 years
Total Car Control is live at total-car-control.co.uk (opens in a new tab).
